As someone who has bought something from the iTunes store has probably noticed, Apple does not email the receipt for your purchases immediately after the transaction is completed. In fact, if you've ever watched carefully bank account for your purchases iTunes, you may have noticed that the cost of your purchase actually not posted to your account for a period-a couple of hours to a couple of days-after completing your purchase.
A store doesn't really take your money when that gives your purchase is a little unusual. so what gives: why the delay in the invoicing of iTunes Store?
Reply:The answer, it turns out, has to do with the behavior of the user and, above all, the costs of credit card.
Most credit card processors charge their customers both a transaction (or sometimes monthly) fee and a percentage of purchase you are processing.On a big ticket item-say an iPhone or a new laptop-the retailer can absorb these taxes without too much difficulty.But, for a small fee-say US $ 0.69, $ 0.99 or 1.29, the cost of individual songs in iTunes-becomes more difficult to make money if you load a card each time someone buys a single track. If you were to do it, iTunes Store would drown in a sea of one-off fees and expenses, making it even harder to profitability.
However, the user behavior is such that when you buy an individual song or album from the iTunes store, it is likely that you're going to buy another-often pretty soon after. And this is why Apple retards billing. bets that users will make further purchases from the iTunes store and then instead of charging $ 0.99 on your credit card, they can practice, for example, $ 10.98 (the cost of a song that was purchased a day and the album that you bought the next day), an amount that is easier to profit from.
Doesn't always work, of course-a lot of people don't do many purchases spread out over a few days-but apparently it works quite often for effective strategy for Apple.
